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Two design flyers on light wood planks near a golden metal mesh, one showing leather pieces and text.

DFC

DFC is a premium furniture destination showcasing high-quality craftsmanship and contemporary designs. It connects customers with exceptional furniture solutions inspired by Egypt's rich manufacturing heritage of Damietta.
Case Study
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Strategy
White Star Symbol.
Branding
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Client:
Damietta Furniture City
Industry:
Furniture  Retail
Year:
2023
Wooden sideboard with a large white vase, lamp with woven shade, small plants, and natural light.
Showroom with various modern sofas and couches on a blue carpet under beige text about DFC furniture brand.
Text explaining DFC's need for a unified brand system to express heritage and stand out in furniture market.
Text explaining brand identity for DFC, linking it to Damietta, furniture, and city with a detailed paragraph.
Market analysis text with logos of furniture competitors like IKEA, 360 Furniture, Smart, Maxii Home, and others.
Three overlapping circles labeled Quality, Elegance, and Craftsmanship on a black background.
Sketches of Abd El-Rahman Street in Damietta showing furniture stalls, wooden craftsmanship, and sailing boats on the river.
Moodboard with craftsman carving wood, stacked logs, antique chair, and warm color palette swatches.
Notebook page with pencil sketches of logo concepts and furniture elements labeled with notes.
Stylized DFC text logo with diamond and crescent moon shapes and the word Furniture above the C.
Text describing a design approach focused on a logo with heritage, sophistication, and high furniture industry standards.
Design concept showing DHQ letters with symbols for star, sofa arm, and circular chair in furniture theme.
Hands working on woodworking with a saw, text reading Crafted by Tradition. Styled for Today.
Color palette for furniture with Sandstone Beige, Walnut Grain, Ebony Craft, Copper Maple, and Carved Cedar shades.
Two font descriptions: Glirock, a bold decorative logo typeface, and Bricolage Grotesk, a clear versatile font.
Branding set with DFC logo on cards, a letterhead, brochures, and wooden decor on a beige surface.
Modern furniture advertisement poster on reflective black wall beside Damietta craft slogan.
Two design flyers on light wood planks near a golden metal mesh, one showing leather pieces and text.
Left black panel with text and right image of wood table with brochure showing gray chair and DFC logo.
Three panels showing crafted furniture: a modern chair, wood logs with DFC text, and a vintage armchair by a lamp.
Aerial view of warehouses near water with a road and bridge in the foreground under a cloudy sky.

Next Project

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Damietta Furniture City CO.